Trump says trade talks with Canada 'terminated' over anti-tariffs advert

October 24, 2025

President Donald Trump has announced an immediate termination of all trade negotiations with Canada following an advertisement critical of his tariff policies. The controversial advertisement, sponsored by Ontario's government, featured excerpts from Ronald Reagan's 1987 speech warning about the harmful effects of tariffs on American workers and consumers. Trump condemned the advertisement as "FAKE" and "egregious" on social media, while the Ronald Reagan Foundation claimed the ad misrepresented Reagan's address and is considering legal options.

Who is affected

Canadian exporters, particularly those in Ontario province
American consumers and businesses that purchase Canadian goods
Canadian workers in industries targeted by tariffs, especially steel, aluminum, and automobile sectors
The Ontario provincial government that sponsored the controversial advertisement
The Ronald Reagan Foundation concerned about the use of Reagan's image and words
Prime Minister Mark Carney's administration attempting to negotiate with the US
Ontario Premier Doug Ford who has been vocally critical of US tariffs

What action is being taken

President Trump is terminating all trade negotiations with Canada over the controversial advertisement
The Ronald Reagan Foundation is reviewing its legal options regarding the advertisement's use of Reagan's speech
Ontario is running a $75 million Canadian dollar advertising campaign on mainstream US TV channels against American tariffs
The White House continues to enforce its 35% levy on many Canadian imports along with sector-specific tariffs
The US Supreme Court is preparing to rule on the legality of Trump's tariff policies

Why it matters

Ontario, Canada's most populous province and largest regional economy, has been particularly hard-hit by US tariffs
The tariffs have caused job losses and business pressures in Canada, especially in steel, aluminum, and automotive sectors
The US Supreme Court's upcoming decision in November could potentially force the US to refund billions collected in tariffs
This represents the second time Trump has ceased trade talks with Canada, following an earlier dispute over a digital services tax
The tariff dispute impacts the economic relationship between close trading partners and neighbors
The 50% levy on metals and 25% on automobiles specifically targets key Canadian industries

What's next

No explicit next steps stated in the article

Read full article from source: BBC